Black Friday. Cyber Monday. #GivingTuesday



#GivingTuesday is a global day of giving fueled by the spirit of collaboration and the power of social media. The idea was conceived in 2012 at a cultural center in NYC called the Belfer Center for Innovation and Social Impact in partnership with the United Nations Foundation. This phenomenon started as a way to bring individuals together to share the value of service and giving. It encourages the donation of time, resources and talents to address local challenges facing communities. As a global movement, #GivingTuesday unites communities, countries and the world by sharing the capacity to care for and empower one another. In 2015 alone, it was able to achieve the following impact: 

  • $116.7 M raised online
  • 700K online donors
  • 114B Twitter impressions
  • 1.3M social media mentions
  • 71 countries reached 

There are many ways for individuals to get involved:

  1. Search for non-profit organizations near you and get involved using your talent, time or treasure
  2. Share your personal story about why you give back on social media using the hashtag #MyGivingStory
  3. Be an informed giver on #GivingTuesday and throughout the year using these resources 
  4. Use your professional skills to give pro-bono and download the toolkit here 
  5. Be #UNselfie and use this hashtag to share how you are giving back on #GivingTuesday
  6. Consider a payroll deduction at your workplace to go one step further in your commitment to a non-profit 

In addition to all of the aforementioned ways to get involved, I would also like to add: find out more about local small businesses that give back and social enterprises in your community. These are hybrids between for-profit and non-profit organizations that are very mindful about helping others and solving social problems. You can make a big difference by consuming products or doing things that you normally do, all while supporting a local small business that is also helping the community. 

Happy holiday season and #GivingTuesday to you and your loved ones! 


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Victoria is a Venezuelan-born American entrepreneur, blogger and author. She is also a daughter, sister, wife and mom to an energetic and adorable toddler. Her personal mission is to empower women and girls while raising awareness about infant mortality. She wrote a bilingual safe sleep baby book, "Welcome Home My Little One" and co-owns Bottoms Up Coffee Co-Op with her sister, an independent coffee shop and co-working space with a social mission in Franklinton, Ohio. Victoria's educational background is in marketing and she also co-owns a niche marketing/consulting agency called AVANZA Business Solutions. Victoria's family has been living in Columbus, Ohio for the past 20 years and owns the local Arepazo Restaurants chain. Aside from being an entrepreneur, one of Victoria's favorite roles is being a new mom. She also thrives from being able to advocate for women, children and small businesses. By channeling her passion for family, diversity, social justice and helping small businesses, she’s been able to grow deep roots in Central Ohio and nationwide to add value to all of the individuals and organizations she interacts with. She splits her time between St. Louis, Missouri and Columbus, Ohio while her husband finishes his medical training. She has won numerous awards for community development and has received national recognition for her work reducing infant mortality and creating social change via social enterprise.